“TOPTRACER AND TARGETS ARE LIKE BEES TO HONEY”
After months of planning, It took less than a week to install the new glowgear interactive targeting system on the field. The range is now packed every night.
Thanks to the hard work of staff to help build the ground work, we were able to build the field of 6 -30ft range targets and two 12ft front field targets over a series of mornings without interrupting play. Of course it wasn’t the most fun experience waking up at 4am but the result speaks for itself.
Prior to our arrival the range had installed 8 Toptracer bays. Within three days of opening they had to switch from buckets of balls to bay hours because everyone was now staying for hours. No longer were people just hitting their bucket and leaving. This is no longer a practice range at night with just a few guys pounding balls into the darkness. This is full on, interactive golf entertainment where you can compete, score and hit balls to real targets that respond with light and sound. This is what we like to call the Topgolf effect, folks playing longer because they are having a blast.
After 5 days with targets they are bringing on more. Toptracer bays. How great is that. We are excited that the targets are making the difference in that they are completing the entertainment loop while also being so big and bright they are making people on the road stop and pay attention. Big light, big attention.
The Southampton system is designed to accomplish two goals. First step is to blow people away when they drive by or step into the venue. This is key. Customers must feel as if they are in a giant pinball machine. They must be swept away. This was never possible before now.
The second key objective is to withstand adverse weather conditions. Our targets are designed to be low profile and ‘on-off’ dependable. So far the targets have been through a tropical storm Isaias that threw 65mph winds at the course within a month of installation…and everything stayed put. Bravo!
We are excited to continue developing the Southampton Driving range. Stay tuned for new targets and events as the year progresses. firstname.lastname@example.org