SMALL TOWN – SMALL VENUE = HUGE SUCCESS
In this video we break down the revenue generation potential of a 10 bay ‘tee box to target’ golf entertainment driving range that consists of tee box scoring (camera or radar based) and interactive field targeting that completes the real world ‘bowling alley’ and drives a robust food and beverage operation.
BACKGROUND: Golf entertainment began with TopGolf. They opened up the lucrative evening entertainment market and proved a ‘golf bowling alley’ is a game changer. Now the technology has progressed to where small 10 – 30 bay driving ranges can retrofit their facility affordably and with an impact level that keeps customers in their bays for longer.
CRITICAL COMPONENT: The key to success is creating the real world field designed to make customers feel a positive sense of awe and overwhelm. With just scoring kiosks, customers do not take pictures and players don’t. bring their friends out as readily. But, with the complete gaming experience we are seeing a quantum leap into increasing your per bay revenue from. $1,000 to $9,000 per bay per month on a 10-20 bay facility. This is not conjecture, but hard data.
NUMBER OF BAYS: You don’t need more than 10-20 bays to drive a robust restaurant operation that sees consistent oversubscription. More importantly these revenue gains can happen in even the smallest markets and the coldest conditions. Note that the number of bays do not have to be your entire range. You can set up targeting and scoring on just 10 bays and the rest of the bays – which can aim at the targets – and their business are all yours.
PLAYERS PER BAY: The positive effect of having evening gaming is that most people spend their leisure dollars in the evening, after work and no one goes out at night alone. As a result venues see an increase from 1 player to 4+. thus a large spike in food and beverage sales.
HOURS PER NIGHT: In our example, we focus only on the evening, because it is when most customers want social recreation. In this illustration we only use 4 hours a night. When you incorporate daytime practice with your prime evening hours, the revenue begins to really increase.
DAYS PER WEEK: It’s pretty much a rule that once you go golf entertainment, you don’t go back. You are too busy and selling out 10 bays on a consistent basis isn’t that hard. But in our example, in an attempt to not over-inflate the numbers, we removed Monday and Tuesday to simply calculate 5 days a week.
PRICE PER BAY: The price customers pay ranges depending on what you provide them and when. This varies from $25 per hour during the early week league nights to $50 per hour on the weekends. We will split the middle at $35.
MONTHS A YEAR: We’ve seen profound returns for venues open during the winter, when the nights are long and covered, heated hitting bays and lighted field targets to play are a welcome refuge in the cold. So off season winter hours are going to turn into your primetime. As a result we will stick with 12 months a year operations.
The data is undeniable. Small venue golf entertainment is a serious revenue generator and takes what was once an under-utilized ‘practice space’ and now makes more than the golf courses they are attached to. (just ask us for proof).
When a small venue range of 10 bays can generate up to $90k per month and only spend $5k for the entertainment that makes it happen. (combo of scoring and target leases) This is how to use your range to keep your golf course alive.
Feel free to give us a call, request our ROI calculator and ask for the proof that shows small market venues can benefit from golf entertainment and grow their venues with as few as 10 bays.