THE NEW DRIVING RANGE TARGETS – FROM PRACTICE TO GREATER PROFITS
THE NEW DRIVING RANGE TARGETS – FROM PRACTICE TO GREATER PROFIT Several years ago, Topgolf took RFID ball tracking technology and proved that golf driving ranges can be turned into modern 'bowling alleys' of golf complete with scoring and even lighted 'bowling pins' in the form of giant targets that range from 15- 60ft in diameter. Now putting giant, live responsive targets such as SmartTargets on the range - that respond with light and sounds when the golf ball hits it is key to a fully immersive gaming experience - moving from practice to greater profit. This means attracting the non-golfing as well as golfing customer - a new generation of evening customers. And entertaining them so they will stay…